don’t sell


Been thinking recently about how people don’t really want to be sold something anymore and want to make their own minds up when buying a product or service. In this context the brands that have built up with a grass roots philosophy -the usual suspects of Innocent, Google, Facebook- have built fame without the need for a famous campaign.

In fact an iconic campaign may have done these brands a disservice as people wouldn’t have felt like they had discovered the brand in their own time and on their own terms.

The puzzlingly thing is despite these sucesses the number of big established brands who still rely on mass communications to  build a brand. 


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: